![]() Lewis believes that social game neophytes will eventually broaden their taste in games to include downloadable casual game titles such as those his company makes. ![]() But rather than acquire a bunch of social game and mobile app companies, Lewis said the company is focused on its core audience and will expand organically based on market demand. The company’s goal is to become the dominant player in casual games and adapt to new social and mobile audiences, Lewis said. And he has no plans at the moment to get into a full-scale war with Zynga. ![]() That money came just in time for the recession, but Big Fish Games has managed to stay profitable and grow revenues at double-digit rates, said Lewis. “We’re targeting countries with substantial Baby Boom populations that fit our user demographics,” said Jeremy Lewis (pictured right), chief executive of Big Fish Games.īefore Zynga came along with huge venture capital rounds, Big Fish Games was the center of attention, raising $83 million in the fall of 2008 from investors including Balderton Capital, General Catalyst Partners, and Salmon River Capital. ![]()
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